About the Video
This is meant primarily to demonstrate how the Segment + Kinesis + Materialize stack can create new capabilities around querying, joining, and ultimately materializing real-time views of customer-centric data. In this case, we’re using A/B testing analytics as the data.
Why? There’s a set of well-known problems and hard-earned lessons that data-centric organizations go through as their use of existing data tools matures. By taking these problems and lessons, thinking back to the customer’s core needs (internal or external), and incorporating new technology like Materialize, there’s an opportunity to new data products that are dramatically better at serving the customer.