Customers expect a personalized experience every time they interact with an application. However, creating a full picture of a customer requires joining sources of data together - which has previously been performed in a batch-based data warehouse.
With Materialize, data teams can join multiple streams of data in real time for a full view of a customer, all using standard SQL. Timely Dataflow incrementally maintains the results of joined streams as a segment updates. Materialize offers an elegant solution to the problem of cache invalidation, eliminating the need to develop complex logic or stitch systems together.
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